Gen Z is tired of seeing wealthy influencers on brand trips (yet again). Tarte is famous for taking creators on brand trips and has been for quite some time now, but Gen Z is once again finding the content to be “annoying and not entertaining.” Nonetheless, brands are persistent about these trips for the content influencers post on social media, specifically TikTok, because even the added controversy gives them more exposure. Young people are finding it frustrating how brands making millions are rewarding influencers (who also make millions) with these extravagant trips in the middle of a cost-of-living crisis. (Business Insider)
📊 YPulse data: TikTok is the number one place 18-24-year-olds see ads that make them want to buy something
