Runner Claire Dumont is going viral for testing the “quintessential race-day lip treatment.” During her usual course through Brooklyn Bridge Park, Dumont is trying lip products including Rhode’s Peptide Lip Treatment and Laneige’s Glowy Balm. As she documents her miles on TikTok, she gives updates about how the wear and durability of the “buzziest lip treatments” are holding up. And for all the fellow runners out there, she reveals that the Summer Fridays lip balm lasted her 6.2 miles—so if they need a race-day lip, they know what to buy. (WWD)
📊 YPulse data: TikTok is the number one place 18-24-year-olds see ads that make them want to buy something
