Gen Z’s fear of getting old and obsession with anti-aging products is only growing. There’s been tons of trends now surrounding Gen Z questioning how old they look, whether it’s through video filters or viral products. And while every generation faces the fear of getting older, why Gen Z specifically seems to be “ageing faster” is a huge topic of discussion online. Some people are questioning factors like worsening food quality or better food quality (depending on the gen). However, the main reasons likely boil down to the difficulties in determining age through screens, normalization of cosmetic procedures, and social media’s influence on beauty standards. (Vox)
📊 YPulse data: 46% of 13-39-year-olds agree that they are more likely to buy a personal care / beauty product if the label shows “anti-aging”
