Pinterest’s use of artificial intelligence powered inclusive filters is favored among Gen Z. 

Pinterest’s use of artificial intelligence powered inclusive filters is favored among Gen Z. The platform introduced AI-powered filters in 2018 for skin tone, body type, and hair patterns, allowing users to find images that match their own features. It is no surprise this feature is favored among Gen Z the most as they value personalized content and make up over 40% of Pinterest’s monthly active users. Searches using these filters have significantly increased in recent years, showing the effectiveness and appeal of Pinterest’s inclusive approach. (POCIT)

📊 YPulse data: 41% of 13-24-year-old women use Pinterest, more than any other young demographic