McDonald’s is launching a campaign called WcDonald’s, celebrating the classic anime re-name of the brand. The campaign, which reflects the booming popularity of anime and manga among Gen Z consumers, will include a new sauce, manga-inspired packaging, and four short anime episodes. The title comes from most anime using a “W” symbol in place of the golden arches, so they don’t breech copyright, and this plays along with that in its own creative way. The collaboration is unique in aiming to attract customers through actual episodes, going into entertainment for more attention—and perhaps the 10-piece “WcNuggets” may be more enticing. (AdAge)
📊 YPulse data: 24% of 13-17-year-olds watch anime content weekly or more often
