Apple is centralizing its sports content into a new, free app, Apple Sports. The new app provides access to “scores, team stats, betting odds, and more” for major sports leagues including the NBA, NHL, and Premier League. The app also connects users to sports streaming services like Apple TV plus, streamlining the search to watch games live. This comes as a continuation of Apple’s involvement in live sports, as they recently launched the MLS Season Pass and airing Friday Night Baseball. (The Verge)
📊 YPulse data: 31% of 13-39-year-olds who follow sports news use a mobile app the check news, standings, and scores
