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The U.K. turned to TikTok influencers to curb immigration, but it backfired. 

Feb 21 2024

The U.K. turned to TikTok influencers to curb immigration, but it backfired. Influencers from various countries, including Albania, Iraq, and Turkey, have been approached by the British government to create content discouraging illegal migration to the country via small boats. But the move was a misstep: influencers declined to participate in the campaign, and even used their influence to voice their discontentment to the government on TikTok (ironically). (The Times)

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