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TikTok is the official sponsor of the British team for the 2024 Olympics and Para-Olympics.

TikTok is the official sponsor of the British team for the 2024 Olympics and Para-Olympics. After partnering with FIFA for the Women’s World Cup last year, TikTok continues its investment in sports with the British Olympic and Para-Olympic teams. It’s happening at a time when rules around the promotion of Olympian athletes on social media are relaxing, making it easier for brands to advertise through them on socials. (Reuters)

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