McDonald’s x Frank’s RedHot is the latest hot food collab. A new burger is dropping in the U.K. today: the McSpicy paired with the iconic Frank’s RedHot sauce. To get the buzz going, McDonald’s launched a limited edition of the burger in the past week. A few activations, like street banners and a video with food influencer Tanya, revealed the secret passcode that McSpicy fans could use to get their hands on the burger before everybody else. We know young Europeans are avid consumers of fast-food, and their favorite brand in the industry is McDonald’s. (The Drum)
