Meta announces that it will be shutting down its Facebook Groups application programming interface. This sudden announcement is leading to uncertainty and challenges for those who use the API for scheduling posts and business communication within groups. Third party developers are frustrated by Meta’s decision and are speculating the company may have overlooked details or made a “messaging mistake” in the announcement. For many businesses, Facebook Groups provide a huge level of consumer engagement and the existing API being open to third-party tools makes their work possible. YPulse data shows Facebook Groups are a popular feature for the highly engaged Millennial consumers that still love the platform. (Tech Crunch)
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