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Does Gen Z Use Facebook?

Everyone knows that Millennials love Facebook, but how many Gen Z are actually using the platform today? 

TL;DR

  • While Facebook appears to be a top platform among young consumers overall, it’s really thanks to Millennials (especially parents)
  • Gen Z uses the platform primarily because that’s where content from their family is, but not for much else
  • Facebook Marketplace is the most popular feature Facebook offers among young users
Facebook was the social network (pun intended) to be on when Millennials were growing up; its popularity boomed largely because of them, and as they’ve gotten older, the platform has still relied on them as users. Gen Z, on the other hand, may have had access to Facebook at a young age, but were quick...

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