Facebook was the social network (pun intended) to be on when Millennials were growing up; its popularity boomed largely because of them, and as they’ve gotten older, the platform has still relied on them as users. Gen Z, on the other hand, may have had access to Facebook at a young age, but were quick to jump on Instagram when it first came out, and even quicker to drive TikTok usage into the platform it is today. So, while Facebook once ruled amongst few platforms, it’s become the oldest, most ubiquitous social platform, and a place where Boomers spend their...
2/22/23
Social Media Behavior Report
Gen Z and Millennials say social media is a key part of their social lives, and YPulse is ready t...
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