Facebook was the social network (pun intended) to be on when Millennials were growing up; its popularity boomed largely because of them, and as they’ve gotten older, the platform has still relied on them as users. Gen Z, on the other hand, may have had access to Facebook at a young age, but were quick to jump on Instagram when it first came out, and even quicker to drive TikTok usage into the platform it is today. So, while Facebook once ruled amongst few platforms, it’s become the oldest, most ubiquitous social platform, and a place where Boomers spend their time—which is to say, boring to Gen Z. For brands, it’s important to know exactly which young consumers they’re reaching on each of their social platforms (and which young people even want to see brand content on). When it comes to Facebook, most may assume they have every Millennial and hardly any Gen Z, but YPulse data shows that some Gen Zs are using the platform, though the...
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