“Internet playground” mmm.page is a unique, scrapbook-style website creation platform attracting diverse users. The platform, though difficult to describe, is currently defined as a kind of “Tumblr x Animal Crossing x Mii Plaza,” offering a customizable experience for whatever the user wants. It serves as a canvas for people to play and interact with others with a simple interface for even those inexperienced with website creation (much like Tumblr once did). Its appeal lies in the wide variety of content it hosts, such as a virtual castle game and a lute website à la 1998—just to name a couple. In YPulse’s most recent Social Media Playbook trend report, we told you how young women in particular seek out “anti-social” social media platforms like Pinterest as an escape from the constant comparison and competition they face on other sites, giving them a quiet space for self-expression. Unlike typical startups, mmm.page prioritizes creativity and exploration over profit and user data—which is currently pulling is 50K users. (TechCrunch)
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