Gen Z consumers are interested in personalized offers without monetary incentives. 

Gen Z consumers are interested in personalized offers without monetary incentives. According the PYMNTS, approximately 85% of Gen Z consumers are interested in receiving personalized offers from merchants, where one in three shoppers would be highly likely to switch to a different merchant if given more. However, the gen is least likely to be interested in discounts from merchants, which is surprising considering Gen Z has fewer financial resources compared to other consumer segments, with a high percentage reaching their credit card limit and living paycheck to paycheck. However, the study also found that over half of consumers find the offers they currently receive irrelevant to their needs and preferences, meaning discounts don’t benefit their final purchase. YPulse data shows young consumers are attracted to loyalty programs that offer rewards, discounts, and complimentary products—and this research shows niche personalization might be the best way to improve those offers. (PYMNTS)