Meat and Livestock Australia’s viral ad says that there are more things that bring people together than separate them, using a lamb BBQ as “the ultimate unifier.” 

Meat and Livestock Australia’s viral ad says that there are more things that bring people together than separate them, using a lamb BBQ as “the ultimate unifier.” The “Generation Gap” ad depicts a world where different generations are separated by fault lines, with the elderly living in “Boomer Town,” Gen Z absorbed in technology, and Gen X being ignored. The ad, however, presents enjoying a skewer of lamb as a unifying factor among generations, following a long-standing trend of positioning consumers products as a solution to societal issues in advertising. YPulse data shows that ads which have a positive message are the second most popular kind that make young consumers have a more positive view of the brand at large, just behind ones that make them laugh. (Fast Company)