Sales of lip treatments, including balms, glosses, and oils, increased by 58% in 2023. Brands such as Summer Fridays, Lawless, The Inkey List, and Hailey Bieber’s Rhode have seen significant success lately in the lip category by offering products that provide skincare benefits. The lip-care category has seen an 18.9% year-over-year growth, with top search terms including “lip oil,” “peptide lip treatment,” and “lip butter.” These products have become popular among young consumers especially, who are looking for formulas that deliver both skincare benefits and aesthetic appeal. YPulse’s Personal Care and Beauty Shopping report told you makeup and skincare are a popular form of self-care for these gens, making the rise in sales of products that combine the two easy to understand. (Glossy)
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