Fitness app Strava is offering customized route segments and challenges that lead to Chipotle restaurants. The challenge will run (no pun intended) throughout January, as it’s a popular time for consumers to commit to healthier lifestyles in the new year. The promotion includes rewards like free guacamole, free delivery on Lifestyle Bowl orders, and a streak-based challenge on Strava. Chipotle is also offering a free Lifestyle Bowl to reward members with the purchase of a bowl on “Quitters Day,” Jan. 12, “the day people are most likely to forfeit New Year’s resolutions.” YPulse data shows exercise is the number one activity Gen Z and Millennials do for their mental health, and both mental and physical wellness were among young people’s top resolutions last year. (Marketing Dive)
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