Young art collectors are buying with a new purpose. Multimedia artist and collector Diana Rojas has observed distinctness in art buyers of different generations. She says Gen Z collectors are more interested in a personal connection to artwork rather than its monetary value. Unlike older collectors who may store artwork as a future investment, young collectors are shaping a new type of art collector focused on owning pieces they truly love and want to display. Despite older rules of the art industry, new interpretations and generations are changing the meaning of art and who can be involved. Artists are even catering to this new demographic of collectors by selling on platforms like TikTok Shop—and we know Gen Z loves to buy directly from their feeds, apparently even for ceramics and curated fashion. (Nylon)
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