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Social Shopping is Only Getting More Popular with Gen Z and Millennials

Social shopping isn’t just separate tabs and storefronts, it’s right in the posts Gen Z and Millennials are seeing on their main feed…

Written and Edited by the YPulse Editorial Team

Oct 4 2022
North America

KEY TAKEAWAYS

The majority of Gen Z and Millennials want a direct link to purchase from a social media ad, but think that ad should blend into their feed
Young consumers’ interest in shoppable videos has skyrocketed alongside the popularity of short form video content
Major brands are split on livestream shopping, but YPulse data shows young people are increasingly interested in it

By now, we all know young people are making plenty of their shopping decisions based on their social media feeds. The recommendations influencers (or really, anyone viral) make are ones Gen Z and Millennials trust and follow. But, many types of content are limited to a “link in bio” or a thread of comments with product names in order for other users to buy what they see. Some, however, come with integrated product details, and the ability to purchase directly from the post, without the extra steps that might make them reconsider spending. This “social shopping” has been around for...