The Christmas ad for a small pub in Northern Ireland went viral. Charlie’s Bar Enniskillen, which describes itself as a “Traditional, Irish, family run bar,” released a small-budget Christmas video last week. The ad depicts a lonely old man who is ignored by most people when he walks on the street but receives a warm welcome when he gets to Charlie’s Bar. In just a few days, the ad got 1.2M views on TikTok and is now getting close to 100K likes on Instagram—a virality that the actors of the ad even described as “off the scale.” (The Times)
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