Forever 21 and SHEIN are teaming up to create a new line of apparel. SHEIN will design, manufacture, and sell this exclusive collection on its platforms in the U.S., Australia, and parts of Europe. This collab follows SHEIN’s acquisition of a one third interest in SPARC Group, which operates Forever 21 in the U.S., and a pop-up event in a Forever 21 store in California that drew over 7K visitors. The partnership is aiming to combine their strengths and usher in a new era of digital fashion access, while reducing inventory waste through SHEIN’s on-demand production model. YPulse data shows SHEIN is young consumers’ third favorite place to buy clothing while Forever 21 ranks farther down the list in the top 20. (Retail Touch Points)
