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Gen Z and Millennials’ Top 20 Favorite Places to Buy Clothes

Young people’s favorite places to buy clothing right now says a lot about their overall shopping habits…

Written and Edited by the YPulse Editorial Team

Aug 2 2023
North America

KEY TAKEAWAYS

Gen Z and Millennials’ top favorite place to buy clothing is Walmart, proving big box stores are cool to young consumers
Young consumers are shopping both resale and fast fashion, which means their habits don’t always align with their values (mainly because of price)
They also favor stores like Nike, Lululemon, and Adidas—showing the athleisure trend isn’t going anywhere

Gen Z and Millennials genuinely enjoy shopping, whether it’s online or off (because both have benefits they want at different times). This year, YPulse’s Shopping and Retail report shows these gens prefer to shop in-store, but the majority regularly shop both online and in-store. However, eight in ten agree they have a budget when they’re shopping, which means their favorite places to buy clothes specifically are largely wherever can offer them the best deals—while still suiting their style. With all their shopping preferences in mind, YPulse asks Gen Z and Millennials what their favorites places are to buy clothing...