Louis Vuitton’s monogram trunk is now the official carrier of the Ballon d’Or. LV’s iconic trunks have held trophies from nearly every major sport, including the French Open, the Football World Cup, and the NBA Finals—now it’s the Ballon d’Or. This year’s recipients of the prestigious football award, Lionel Messi and Aitana Bonmatin, will bring back their trophy home in a bespoke LV case. And since so many young Europeans are football fans—four in five watched football on-screen last year, according to data from YPulse’s Sports and Athletics report—no doubt Louis Vuitton will be noticed by the next gen. (HypeBeast)
