The “demi makeup method” is TikTok’s latest beauty hack for concealing without the need for heavy makeup. The technique, popularized by makeup artist Cara Brook, allows people to brighten their under eyes and conceal what they want by using the color theory. Tutorials show creators using makeup in the opposite colors of their blemishes to correct and brighten, but with small precision brushes like those from Kylie Cosmetics and Sephora’s brand, rather than big sweeping applications. YPulse data shows Gen Z has been particularly more interested in boosting their skincare over their makeup routines, and trends like this prove they’re looking for hacks that allow them to wear as little makeup as possible for the same results as a full face of products. (Teen Vogue)
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