Reese Witherspoon’s Hello Sunshine is offering mentorship to a class of top women in content creation. The Hello Sunshine Collective is taking 15 women in the content world—from gamers to cooks to lifestyle influencers—and supporting them with “marketing, strategic partnerships, and direct-to-consumer retail.” Since the company was acquired by Candle Media in 2021, the focus has been on applying a feminist lens to internet topics, and this is the next step in their goal to empower women in the space. YPulse’s New Content Creators trend report shows young women are actually less likely to say they create content for an audience beyond family and friends than young men are—but perhaps they need more inspiration to see where it can go. (Tubefilter)
