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The Ghostface mask trend on TikTok is a viral phenomenon originating from the “Spicy” #BookTok community.

Oct 24 2023

The Ghostface mask trend on TikTok is a viral phenomenon originating from the “Spicy” #BookTok community. If you’ve yet to see masked men all over your FYP this month, the trend involves couples incorporating the iconic Scream killer Ghostface mask to spice up their romantic lives—where TikTok users are sharing their partners’ reactions after texting them to bring home the mask, in turn spicing up their intimate moments. The trend gained momentum as more users joined in, inspired by videos like the one from booktok influencer Laura (@elitereading), where her husband wore the Ghostface mask while menacingly (yet enticingly) leaning in a doorframe. The hashtag #DoorFrameLean currently has over 43M views on TikTok—proving the power of the Spicy BookTok community. Overall, the trend highlights the fusion of popular culture and intimacy within the BookTok community—so don’t be surprised if everyone’s buying up masks at your local Spirit Halloween this week. (POPBUZZindy100)

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