Brands should pay attention to the NBA’s older stars as they offer lessons in longevity, self-care, and mentorship. YPulse’s Sports & Athletics report data shows LeBron James and Michael Jordan are young people’s top favorite athletes. And James’, along with Stephen Curry and Kevin Durant’s, continued success in their mid-30s provides brands with long-term marketing opportunities and credibility. Their emphasis on self-care aligns with brands promoting health and wellness, and these older Millennial athletes can serve as mentors and role models for younger talent, allowing brands to associate with qualities like dedication. However, the struggles faced by up-and-coming Gen Z NBA stars underscore the importance of patience and support from brands in helping emerging talents reach their potential—presenting mutual opportunities for growth and collaboration. (WSJ)
