Domino’s is giving away emergency pizza in light of its new loyalty program. YPulse data shows young consumers are all about their perks and are interested in loyalty programs that give them rewards, discounts, and of course free products. Now, in collaboration with AOR Work in Progress, Domino’s is running a “campaign around difficult moments during which consumers could use a free pizza.” The new “Emergency Pizza” program allows those who place a digital order of $7.99 or more to “automatically receive a free medium two-topping pizza for use at a later day” and the giveaway will last through February. Domino’s and Work in Progress are working together to feature the updated loyalty rewards through TV, print, out-of-home, and social media. (Marketing Dive)
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