Can brands still be funny to social media users? Corporate brands have notoriously adopted quirky and unconventional approaches on social media to engage with younger audiences, but some say this strategy is no longer as effective as it once was. With brands imitating the posting style of regular social media users or influencers to seem more like a person on their feeds, it can unfortunately come across as try-hard to Gen Z when done wrong. This shift in social media tone was a hit for Millennials, who witnessed fast-food brands like Wendy’s leading the way on Twitter, but Gen Z customers are now more focused on corporate ethics and values, making quirky posting alone not enough to win their favor. Still, many are trying to find their footing on TikTok in order to appeal to Gen Z humor the way they once did with Millennials on Twitter. (NYT)
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