Humor doesn’t have to be a staple in a brand’s marketing for them to post a good meme… TL;DR Young people find it funny when brands act like people on social media Viral memes and trends let brands act more personable online, and some trends are made just for them If a meme is relevant to their product / service, a brand should hop on a meme fast, before it’s no longer popular The phrase “brand twitter” sounds straightforward: the side of Twitter where brands post their content. Except, it’s more than that to Twitter natives. “Brand twitter” is often used to explain where young social media managers attempt to make their brands seem human through non-professional tweets and memes. It might seem antithetical to let your platform send a non-professional message on social media, but it’s actually one of the most attention grabbing marketing tools a brand can use if done right. YPulse’s Social and Mobile Marketing report shows 68% of Gen Z and Millennials agree, “It’s funny...
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