Media.Monks is hopping on the artificial intelligence wave to target Gen Z sports fans. The agency’s AI tool will help create fan content and highlights, as according to the SVP of innovation at Media.Monks, they will increase their number of distributed content pieces from “a couple thousand” to 15K per year. The company says half of Gen Z views more highlights compared to live content (which only 35% view)—which makes this content that much more important. The director of research brand Blue Shift at Arthur D. Little media consultancy says creating short form content will be effective “with younger audiences, who not only crave personalized experiences but also have a proclivity for digestible, dynamic content.” YPulse’s Sports and Athletics research shows that many young people now say they can get all the information about a game that they need from just the social media highlights. (Digiday)
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