Lululemon’s generational versatility gives it a leg-up in the athleisure industry. The company has accomplished a rare feat: both teenagers and their moms can wear their apparel and it’s still considered cool. Compared to its competitors like Alo Yoga and Vuori, Lululemon has been able to attract a new, younger set of consumers while retaining their elder Millennial consumer base. One Gen Z tween explains “There are some clothes my mom wears that I don’t want to wear. But with Lululemon, I was like, ‘Great!’” YPulse research shows that Lululemon is among Gen Z and Millennials’ top 20 favorite places to buy clothing. (WSJ)
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