Greenpeace launched a satirical video to protest TotalEnergies being the main sponsor of the World Cup Rugby. The video clip, titled “TotalPollution: A Dirty Game,” ends with the Stade de France completely submerged in oil during the final of the rugby tournament. Greenpeace is accusing TotalEnergies of “sportswashing,” which refers to the practice of using sports events to improve the image of an organization with a controversial reputation. The Rugby World Cup organizers fought back after the clip was released, and even sued Greenpeace for using registered trademarks—including Total’s. YPulse’s research shows that climate change is the top issue European Gen Z say they’re facing right now. (Marketing / Beat)
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