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Western Europe

The Biggest Problems European Gen Z and Millennials Are Facing in 2023

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Between the economy, climate change, and their mental health, these are the biggest problems European Gen Z and Millennials say they’re facing right now…

TL;DR

  • The cost-of-living crisis is now the biggest problem young Europeans say they’re facing
  • But these gens are still very concerned about the environmental crisis, which is the biggest issue according to European Gen Z
  • Young consumers in Italy and Spain are even more sensitive to economic issues than their peers in other European countries
YPulse has long told you that Gen Z and Millennials are generations of activists, and our research in Western Europe confirms this: 93% of young people in the region care about social issues happening in the world. In other words, young Europeans are very concerned about what’s going on around them, to the point that...

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