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The Biggest Problems European Gen Z and Millennials Are Facing in 2023

Between the economy, climate change, and their mental health, these are the biggest problems European Gen Z and Millennials say they’re facing right now…

Written and Edited by the YPulse Editorial Team

Aug 31 2023
Western Europe

KEY TAKEAWAYS

The cost-of-living crisis is now the biggest problem young Europeans say they’re facing
But these gens are still very concerned about the environmental crisis, which is the biggest issue according to European Gen Z
Young consumers in Italy and Spain are even more sensitive to economic issues than their peers in other European countries

YPulse has long told you that Gen Z and Millennials are generations of activists, and our research in Western Europe confirms this: 93% of young people in the region care about social issues happening in the world. In other words, young Europeans are very concerned about what’s going on around them, to the point that two in five have taken their concerns to the streets by joining rallies, protests, and other social demonstrations. But what exactly are the biggest problems young Europeans feel their generations are being confronted with right now? In our WE News Consumption And Trust Report, we...