Gen Z tennis star Carlos Alcaraz is the new face of Louis Vuitton’s menswear collection.Last year was amazing for Spanish tennis player Alcaraz, who became the number one tennis player and won big trophies—including Wimbledon. Born in 2003 in Murcia, Spain, Alcaraz has risen to fame this year and became a Gen Z icon, which didn’t go unnoticed by Louis Vuitton, who decided to make Alcaraz its newest menswear ambassador. According to YPulse’s data from WE Luxury Report, Louis Vuitton is the second luxury brand young Europeans most want to own. (WWD)
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