Glossier is partnering up again with the WNBA to promote female empowerment.For the beauty brand’s launch of its new stretch Fluid Foundation last week, they collabed with several players from the league to appear in campaign advertisements spanning social media, Times Square billboards, and courtside at WNBA arenas. Glossier also rounded up a product set with Chicago Sky player Izzy Harrison, including the newly launched foundation, Cloud Pain blush, and G Suit Lip Crème. The company’s CEO says that this “symbiotic partnership” aims to “help lift up women.” YPulse research shows that the WNBA is amongst the top 11 sports leagues Gen Z and Millennial are fans of. (Glossy)
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