Louis Vuitton’s café in the French Riviera is getting a Mediterranean make-over. After opening its own restaurant in St-Tropez last year, the French luxury brand just redecorated the place, and is now partnering with two chefs to bring seasonal “French Riviera-inspired treats.” Lately, luxury brands are increasingly investing in experiencification, from pop-up cafés to spa cruises to seasonal restaurants in order to attract young people. And YPulse’s WE Expereicnes report data shows that when given the choice between spending their money on experiences or material items, 71% of European Gen Z and Millennials answer “experiences.” (Wallpaper)
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