Walmart is tapping Patrick Mahomes, Becky G, and Barbie for their shoppable carts. The retail giant is partnering with today’s most popular influencers (even plastic ones) to target online shoppers with each of the three partners’ “curated product picks” on their website. The NFL quarterback, singer, and toy icon each have their own shoppable cart including party essentials, electronics, and homeware items. To further expand their “digital shopping experience,” Walmart will also host a livestream on July 25 alongside Becky G on their company’s website, Facebook page, and her own page to run through the pop star’s personal picks from her cart. YPulse research shows that Gen Z and Millennials love buying products from big box stores like Walmart. (Retail Dive)
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