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Gen Z and Millennials are Still Loving Big Box Stores

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Gen Z and Millennials aren’t shopping at big box stores because they have to, they actually want to…

TL;DR

  • The majority of young shoppers think it’s cool to buy clothes from Walmart, Target, and Amazon
  • Over two in five young consumers would shop at a mass merchandise retailer / big box stores even if price didn’t matter
  • Shopping big box and mass merch retailers has given these gens a treasure hunter mentality
Amazon, Target, and Walmart consistently rank highly for Gen Z and Millennials’ affinity on YPulse’s youth Brand Tracker. These three mass merch retailers have been top brands for young consumers for years and Amazon is once again high on the list of Gen Z’s top brands across all industries this year. This might come as...

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