Amazon Prime Day deals were too appealing to resist for “inflation-hit shoppers.” 

Amazon Prime Day deals were too appealing to resist for “inflation-hit shoppers.” With the ultra-hyped Amazon Prime Day now over, data is showing what consumer spending looked like this year and how the economy affected purchasing choices. Many Prime Day deal hunters bought “big-ticket items” this year that they’d previously put off due to inflation, with online sales increasing about 6% to $6.4B just on the first day of Prime Day compared to last year, according to Adobe Analytics. Additionally, data from Deloitte showed that 69% of consumers banked on Prime Day to purchase back-to-school items, although the stat is projected to decrease for the first time in almost a decade “as sticky inflation hurts non-essential purchases.” YPulse’s new Back to School Shopping report shows that 84% of Millennial parents view back-to-school shopping as a separate shopping season that most commonly starts in July for them, so Prime Day was likely to be utilized by this gen of parents. (The Business of Fashion)