Amazon is bringing back their budget-friendly ad pitch for the back-to-school shopping season. The ecommerce giant just launched its annual back-to-school campaign, this year featuring actor Randall Park in short ad spots that will be online, on television, and on digital and social media platforms. The aim of this campaign is to promote Amazon’s affordability and appeal to parents who are looking to save through deals—an angle which is especially relevant this year, with a 10% decline in back-to-school spending from 2022, according to findings from Deloitte. Amazon’s executive worldwide creative director explains that in the state of today’s economy, “it’s hard to afford eggs, much less backpacks.” YPulse’s new Back to School Shopping report shows that 40% of Millennials parents start thinking about back-to-school shopping in July, so Amazon’s campaign is in good timing to target young parents. (Marketing Dive)
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