Apostle is the latest men’s beauty brand to attempt normalizing makeup for males. The cosmetics brand, which just launched, is on a mission to destigmatize men’s makeup—however, previous brands have struggled to stay afloat in this market. Apostle carries a singular tinted moisturizer in 12 shades that sells for $26, branding themselves on their website and Instagram as “outdoorsy” with elements of “earthy etherealness.” According to research from the company, the men’s grooming market is worth $22B and men spend an average of $29 each month on beauty / grooming products; yet men’s makeup still struggles to become “mainstream.” An increasing number of brands are catering to men in the beauty industry, and data from our Gender Blur trend report shows the younger gens are open to this shift. (Glossy)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
