Another AI-generated video made the headlines, this time to tackle gender prejudice in football. The Fédération Française de Football released a stunt ad using AI technology: viewers are tricked into thinking they’re watching sequences of their favourite (male) football players, but in reality, the whole video clip is based on footage of female footballers. In our recent WE Sports & Athletics Report, YPulse informed you about the rise of women’s sports, and it’s only going to intensify with the 2023 FIFA Women’s World Cup starting next week. (Le Figaro)
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