This Gen Z business owner is pushing back against the “tampon tax.” 

This Gen Z business owner is pushing back against the “tampon tax.” Nadya Okamoto, the 25-year-old founder of the menstrual care brand August, launched her company in 2021 to make an impact on the stigmas and struggles of periods. The owner aims to not only “improve period-care accessibility,” but also fight against the tampon tax, which is the added sales tax to menstrual-care products labeled as “luxury, nonessential items.” The company recently started the #AugustTaxBack campaign which commits to reimbursing customers for taxation on their products. Okamoto is no stranger to the fact that her generation carries a duty to make a sustainable impact in the world, and she says, “As a Gen Z founder, I know my generation feels a lot more responsibility to take action around certain social issues.” YPulse research shows gender inequality / sexism is a top social issue Gen Z and Millennials are passionate about—and this economic inequity is part of that battle. (Business Insider)