article

Which Social Causes & Issues are Gen Z and Millennials Most Passionate About in 2023?

These are the top social causes and issues Gen Z and Millennials are feeling passionate about now, compared to six months ago…

Written and Edited by the YPulse Editorial Team

Feb 23 2023
North America

KEY TAKEAWAYS

Mental health remains the top cause that Gen Z and Millennials are passionate about
The economy is a rising concern for young consumers, and with it, their passion for issues of poverty, homelessness, and hunger have grown
Education and animal rights are new to their top 10, but the issues that have fallen below are still highly important to these gens

Each time YPulse asks Gen Z and Millennials which social causes / issues they’re passionate about, their answers fluctuate, reflecting the current state of the world around them. Six months ago, abortion and birth control was on the top of their minds, rising to second on their list. A year ago, the COVID-19 pandemic was still a top three issue for these gens. But now, their priorities have shifted again, and YPulse data shows they’re passionate about a few new causes and issues, as well as feeling more strongly about some they’ve thought about for a long time—leaving others to...