Chick-fil-A launched their Code Moo digital game to support their rewards program. From now until August 1, customers can take part in the web-based game where they play as cow avatars, the brand’s mascot, to defeat the “burger-slinging nemesis.” In an effort to ramp up their loyalty incentives and increase their current number of members (50M), Chick-fil-A will offer 2.5M food rewards weekly to members who complete their challenges, as well as promote their sweepstakes including a year of free food. The brand is also marketing a series of promo ads, a cow-themed merch collection, and even releasing an animated short film later this month to boost engagement with customers. YPulse research shows that about half of Gen Z and Millennials are members of brand loyalty or rewards programs and are especially inclined to join when they can receive freebies. (Marketing Dive)
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