Ever dreamt of seeing your “sound self?” Bang & Olufsen’s new platform lets you create avatars based on your music taste. Users can link their Spotify account, or answer a few questions about their listening habits, to generate “a digital portrait” of themselves based on their favorite songs. With “See Yourself in Sound,” the Danish brand is tapping into two passions of young consumers: listening to music and designing virtual avatars. YPulse’s research shows the majority of young Europeans have already created an avatar for themselves on social media / video games. (HypeBeast)
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