UberEats is shutting down its services in Italy. European Gen Z and Millennials are going out to eat or ordering takeaway 2X a week on average—but that’s not enough for UberEats which is planning to shut its service down in Italy after seven years. UberEats have come forward to say their lack of growth in the region is the reason their leaving, their competition with JustEat and Glovo making it hard for UberEats to grow like it has in other countries. YPulse’s recent article on Italians and their relationship with food shows that nearly seven in ten consider themselves foodies, and they’re much more likely to buy natural and organic food. Hence in Italy it may be hard for brands to get a footing among the food enthusiasts, who hold a high regard for their food quality. But it’s not the end for Uber, they’re growing their taxi market, with Uber Black expanding. (The Local)
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