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Western Europe

3 Reasons Why Young Italians Are The Biggest Foodies in WE

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When it comes to food, young Italians are different from their European peers. Find out how and why…

TL;DR

  • Nearly nine in ten Italian Gen Z and Millennials consider themselves foodies
  • Young Italians are much more likely than their other Western European peers to buy natural and organic food
  • Young Italians also post more food content on social media than young people in other countries in WE
YPulse’s research from our recent WE Food Shopping & Trends Report shows that 55% of young Europeans consider themselves foodies. But in Italy, this figure is very different, with the vast majority of Italian Gen Z and Millennials considering themselves foodies. This chart shows you how Gen Z and Millennials among the five countries YPulse...

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