YPulse’s research from our recent WE Food Shopping & Trends Report shows that 55% of young Europeans consider themselves foodies. But in Italy, this figure is very different, with the vast majority of Italian Gen Z and Millennials considering themselves foodies. This chart shows you how Gen Z and Millennials among the five countries YPulse surveys in the region (U.K., France, Germany, Spain, and Italy) answered the question: Italy has the highest percentage of Gen Z and Millennials who identify as food enthusiasts compared to the four other Western European countries, with nearly nine in ten young Italians considering themselves...
3/22/23
Food Shopping and Trends Report
This year’s Food Shopping and Trends report will explore how young consumers prefer to shop, ho...
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