YPulse’s research from our recent WE Food Shopping & Trends Report shows that 55% of young Europeans consider themselves foodies. But in Italy, this figure is very different, with the vast majority of Italian Gen Z and Millennials considering themselves foodies. This chart shows you how Gen Z and Millennials among the five countries YPulse surveys in the region (U.K., France, Germany, Spain, and Italy) answered the question: Italy has the highest percentage of Gen Z and Millennials who identify as food enthusiasts compared to the four other Western European countries, with nearly nine in ten young Italians considering themselves foodies (86%). In Spain and in France, less than two in five do, underscoring that these consumers don’t have the same relationship with food. YPulse’s WE Food Shopping & Trends Report provides data supporting why young Italians consider themselves the biggest foodies among all five countries surveyed by YPulse in the region. #1 – Young Italians like to share food content online Social media plays a huge role in...
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