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3 Reasons Why Young Italians Are The Biggest Foodies in WE

When it comes to food, young Italians are different from their European peers. Find out how and why…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Nearly nine in ten Italian Gen Z and Millennials consider themselves foodies
  • Young Italians are much more likely than their other Western European peers to buy natural and organic food
  • Young Italians also post more food content on social media than young people in other countries in WE
YPulse’s research from our recent WE Food Shopping & Trends Report shows that 55% of young Europeans consider themselves foodies. But in Italy, this figure is very different, with the vast majority of Italian Gen Z and Millennials considering themselves foodies. This chart shows you how Gen Z and Millennials among the five countries YPulse surveys in the region (U.K., France, Germany, Spain, and Italy) answered the question: Italy has the highest percentage of Gen Z and Millennials who identify as food enthusiasts compared to the four other Western European countries, with nearly nine in ten young Italians considering themselves...

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