Unilever and TikTok are teaming up to capitalize on the #CleanTok rage online. The two companies are taking part in a global partnership to promote the consumer goods company’s cleaning products on the platform and target Gen Z’s cleaning obsession. Both companies will team up with more than 100 influencers to post cleaning content under the viral hashtag #CleanTok (which has amassed over 79M views), and Unilever’s Cleanipedia cleaning tip site will be the official sponsor of the hashtag. According to a release from TikTok, 54% of users have bought household products from seeing it on the platform and 70% have said they’ve found new products from TikTok videos. We know young consumers trust influencers the most for product recommendations and the TikTok Effect trend report shows that young consumers, especially Gen Z, prefer to see ads that entertain them and fit into content already on their feeds. (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
