Young consumers trust online celebrities more than any other public figure—and these are the top 10 things these celebs have influenced them to purchase… TL;DR Young consumers trust influencers to recommend products to them more than any other public figure Beauty products top the list of recommendations young consumers are actually buying Influencers, even with small platforms, can reach young consumers with branded content and collaborations YPulse has long said that social media has changed the nature of fame. YouTube, Instagram, and TikTok have leveled the playing field between “regular people” and famous ones, making celebrities feel more accessible. Now, instead of revering movies stars and musicians that feel removed and unreachable, Gen Z and Millennials are drawn to celebrities that look, act, talk, and think like them—and that speak directly to them. Yes, these gens still have high affinity for traditional celebs, but online celebrities such as YouTubers and social media content creators are the ones that feel the most relatable to them—and therefore have earned their trust. ...